With the in-depth integration of the cultural tourism industry, the continuous heating of the night economy, and the continuous breakthrough of laser technology, the outdoor laser projector industry ushered in explosive growth in 2026. According to data from the China Optics and Optoelectronics Industry Association, the market size of China’s laser projectors is expected to reach 10.94 billion yuan in 2026, a year-on-year increase of 22.0%, setting a new high in the growth rate in the past five years. In the future, the outdoor laser projector industry will present three development trends, realizing the in-depth integration of technology and art.
Intelligent upgrading has become the core trend of the industry. With the development of the Internet of Things and artificial intelligence technology, outdoor laser projectors will gradually realize full intelligent control, supporting Wi-Fi 6 and Bluetooth 5.3 intelligent modules, which can realize remote control, multi-device linkage, and scenario-based programming through mobile APP and central control system, and even realize automatic fault alarm and remote maintenance, greatly improving the convenience of use and management efficiency. At the same time, the application of intelligent sensing technology will enable outdoor laser projectors to realize “lights on when people come, lights off when people leave”, further reducing energy consumption and meeting the requirements of the “dual carbon” policy.
Integrated application has become a new development direction. In the future, outdoor laser projectors will no longer be a single light and shadow device, but will be deeply integrated with VR/AR, fountains, projections, music, and other elements to create an immersive experience combining virtual and real. For example, combining laser projectors with VR technology allows tourists to achieve “immersive interaction” in light and shadow scenes; combining with fountains and projections to create more stunning water shadow shows and naked-eye 3D laser shows, enriching the scene experience. At the same time, outdoor laser projectors will also be deeply integrated with culture and art, interpreting regional culture and historical stories through customized light and shadow schemes, making light and shadow more connotative and appealing.
The acceleration of domestic substitution and the continuous improvement of brand competitiveness. In recent years, domestic laser chip technology has made significant breakthroughs, with the yield rate increased to 85% and the cost reduced by 62% compared with imported products, which not only promotes the price reduction of terminal products but also enhances the international competitiveness of domestic brands. In 2026, more and more domestic brands will occupy more market share by virtue of core technologies and complete service systems, gradually realizing the transformation from “Made in China” to “Created in China”. At the same time, industry standards will be continuously improved, and problems such as false power labeling and false light effect will be effectively solved, promoting the high-quality development of the industry.